"AI-assisted" often sounds like "done by AI". At TIKUMA we make the split explicit, because clients deserve to know which parts a machine did and which parts a person decided.
What we hand to AI
- First drafts: layout variations, alternative headlines, content outlines.
- Repetitive work: resizing assets, writing boilerplate code, summarising meeting notes.
- First-pass checks: consistent terminology, broken links, basic accessibility.
What the team always decides
- Design direction and key messages, because they must fit your business, not the internet's average.
- Anything that goes public: every text and visual is read and approved by a person.
- Security, personal data, and risky technical choices.
Why the split matters
AI quickly produces something that looks finished. That's exactly why someone has to ask "is this right for this client?" and be willing to strike it out. The time saved on drafts goes into that part.
The machine writes the draft. A person signs it.