Brands & retail
Online batik catalogue with a motif explorer, inquiry list & trade accounts
5 × 4 motifs and dyes in the motif explorer
Web Development
Online store for a printed sleepwear label
A warm, playful online store: a campaign video, batik-inspired prints drawn in code, a Print Studio for designing your own set, and a bag that remembers the shopper.
- Client
- Sample project
- Services
- Web Development
Challenge
This small sleepwear label from Solo sold through marketplaces and DMs. Its prints were the main draw, yet product photos didn't show the fabric detail, and custom orders were still tracked by hand.
Solution
We built an online store with a video hero, product tabs (new in, best sellers, satin, men & kids), quick view, wishlist, search and a bag with a free-delivery progress bar.
Kawung, parang, frangipani, mega mendung, gingham and stripe prints are drawn as SVG, so every colourway stays crisp and the fabric can be magnified under the cursor like a loupe.
The Print Studio lets shoppers choose a print, colourway, shape, piping, monogram and size, then add the set straight to the bag.
Behind the scenes
techbatik patterns and garment illustrations built as SVG from design direction
print scale adjusted so motifs stay readable on phones
Results
sample numbers
- shapes: long set, short set, nightdress, kimono
- 4
- print and colour combinations
- 18
- bag & wishlist are still there when shoppers return
- Saved
Gallery
Print Studio: print, colourway, shape, piping and monogram 
Product quick view with colour and size options
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