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Spicy food brand website with menu, ordering & loyalty card
A website as bold as the sambal: a chilli mascot that reacts, a menu with a cart, a heat-level meter and a digital stamp card.
- Client
- Sample project
- Services
- Web Development
Challenge
This street-food brand was busy on social media, but orders and outlet details were scattered across chats. New customers kept asking which dish was hottest and which outlet was still open.
Solution
We designed a playful digital identity: an SVG chilli mascot whose eyes follow the cursor and whose face changes with the heat level.
The menu can be filtered and dishes go straight into a cart, while the heat meter recommends something to match.
A digital stamp card (buy nine, the tenth is free) and an outlet list whose open status is worked out from WIB and WITA time; the stickers on the home page can even be thrown around.
Behind the scenes
techthe mascot’s expressions for each heat level were built as SVG variations
text on the red backgrounds re-checked for legibility
Results
sample numbers
- outlets with automatic open status (WIB & WITA)
- 8
- stamp card, the tenth plate is free
- 9 + 1
- mascot that reacts across the whole page
- 1
Gallery
Heat meter: the mascot, colours and recommended dish all change 
Menu with filters, add buttons and the order cart
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